Hi Friends..
This is the SWOT Analysis that I have construct.Please add the missing points if there any.
Strength
• Serendib is a well established company in the food Industry for many Years.
• Serendib is a leading footwear manufacturers and retailers in the Industry.
• Company consists with loyalty and well motivated employees.
• Internationally reputed Footwear designers willing to join the company.
• Serendib consist with well qualified team of Designers.
• Company has a good relationship with community and Stakeholders.
• As the main raw material is rubber, the company can get it from the local market easily.
• Centrally procurement of raw materials will enable company to gain economic of scale over production.
Weakness
• Failure in the investment done in the home grown up market brand
• Finance cost count for ¾ of the operating profit of the company.
• Inadequate time allocation for capacity planning as operation department only knows about the sales requirement prior to three months.
• Serendib doesn't have an integrated logistics Management System.
Threat
• Intense competition from imports and new entrants to the market
• Domestic footwear industry is going through a rapid transition along with the changes in the demographics in the country.
Opportunity
• Opportunity emerged over online selling Market
• Serendib as an opportunity in the high end market as the consumers are moving from low end market to the high end market.
• Company also has an opportunity over a footwear export market as its growing market(specially for US and UK market.